Traackr’s blog, Matters of Influence, is the only place that answers every influencer marketing question you’ve ever had.
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Read the latest tips, trends and best practises of influencer marketing.
What you need to know about the ever changing world of Influencer Marketing from the specialists doing it every day. Welcome the Influencer Marketing Blog.
Influencer marketing is when a business collaborates with an influential person on social media to promote a product, service, or campaign. These people, know as “social media influencers,” have dedicated and engaged followings. Celebrity endorsements were the original form of influencer
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Influencer marketing updates, news, trends & much more! Stay up-to-date on all things influencer marketing with the NeoReach Blog.
In a marketing context, influence is the ability of a person to affect action amongst a community of followers. Therefore, influencer marketing means working with influencers in a way that creates change, inspires outcomes and positively affects the brand sponsoring the marketing.
When 50 fashion influencers on Instagram posted a picture of themselves in the same Lord & Taylor dress, it sent out signals that this dress was a must have fashion piece. The following weekend the dress was completely sold out. This Lord & Taylor campaign is a perfect example of the power of influencer marketing.